You have developed an app for your eCommerce brand, and you are now eager to get it up on the app stores. This is a great way of making your brand as much available to customers as possible. Perhaps you have already published your app to the Google and Apple stores; but are results lacking what they should be?
No matter how you slice it, there is always a way to learn alongside growing. The m-commerce space is hot, and 2023 saw e-commerce firms earning US$3.56 trillion from app revenue alone!
If you are wondering how to get the most out of your app store, then it is ASO services that hold the key. In the same way that you optimize your Web site so it can appear more favorably in search results – this also goes for mobile applications.
In this blog, we show you how to be a master at app store optimization for eCommerce in just a few easy steps.
What is app store optimization?
ASO service company offers end-to-end app store optimization which is a long-term process of refining your brand’s experience on an app listing platform, to both rank higher and improve conversions. This entails designing attractive content and taking high-quality pictures that present your brand in the best light, among other things.
Today, Google Play Store and Apple App Store hold most of the market share in app stores. But there are other app stores, too–including Samsung Galaxy Apps, LG SmartWorld, and SonyApps. Huawei has its own but so does Amazon (what a surprise) with the aptly named Amazon Appstore as well. Of course, you can’t optimize for each one or even get a listing in all of them. The goal is to think about the primary app stores when we look at optimization.
What is the significance of app store optimization?
An eCommerce App store optimization opens various doors. Optimized and ready, brands will see a domino effect in terms of increasing the number of downloads, brand awareness, and reviews (add anything else that has been left out here.
As a result, being shown in app store search results is just as important for your own app. Once you make and release, there’s no magic without ASO services. Here are the different ways ASO makes a difference:
- App discovery
Competition in the eCommerce world is intense. The pandemic significantly accelerated this process, as more people sought to do their shopping online. This trend has persisted, and the numbers have grown ever larger each year.
Thus, to increase the number of times your brand pops up in searches on app stores it is imperative that you perform ecommerce ASO. This means potential customers can easily find your app, and you’ll show up for all the right search keywords and categories.
Brand awareness
By focusing on app store optimization, your rankings will rise. This expands your brand to a wider range of people’s search, increasing the impact and awareness it has.
Work on improving the app listing page Once they click on your app, the rest of what you do to improve downloads.
Controlling user acquisition costs and maintaining constant growth
But this is just like search engine optimization (SEO). As soon as you optimize for app stores, and update regularly, your results will start coming in without having to promote the app all of the time. The app would get enough attention, show up on the results pages, and gradually improve its rankings. We would be able to squeeze the juice out of every drop by anticipating this evolution and planning ahead for it.
In this way, app store optimization for eCommerce will greatly reduce new customer acquisition costs. After you have done the work, all that is needed now is to wait a little while and look at the growth.
Saves you money, and it’s sustainable marketing
Driving users to download your app can be hard work, particularly through ads. But if you organically show up in their search results, they’re more likely to look at your app.
If you have an app store optimization strategy that works, not only can this save ad dollars but also helps build a sustainable marketing model based on organic traffic. So you can then use the freed-up time and money to diversify your funds among different marketing initiatives.
Targets your audience
Naturally, you want to get the right people to explore your app. If you are selling women’s clothes mainly geared toward the fashion of Gen Z and Millennials, then your pool of subscribers should be larger than people who like such clothing styles. When you have a cruelty-free makeup brand, then people who like beauty products and are looking for something that matches their values will find your company.
But making contact with your audience can be hard work. But shoppers are always looking for new brands.
Increases revenue
If your app can demonstrate its potential to users when they find you in the app store, obviously there will be more gets. So your brand will attract new customers and expand the revenue pie.
ASO Tip 1: ASO 2.0 is about more than keywords
We’ve entered the next stage of ASO, and it is no longer all about optimizing keywords (although you still have to do that as well). From now on the user experience should be at the center of your strategy.
ASO algorithms on the app stores now include browser behavior and referral traffic. What does this mean for your business? Algorithms will notice how much time mobile app users spend on your app page to determine the quality of your app.
ASO Tip 2: Your content should be relevant and interesting
Don’t cram your app description full of keywords. That won’t help you out. Take the opportunity to tell a story, describe future features, and display content.
To get people interested in your app’s offered products and brand, you have to rise above the competition. A professional app marketing team is ready to answer any of your questions.
ASO Tip 3: Pick the right name for your app
First impressions count. Short, sweet, and descriptive is the way to be. Check your keywords to see if any cover the app’s intent. However, don’t forget to put your brand name somewhere so that the customers can find you.
Scannable is one example of an app name that clearly expresses the value to be gained from using it. Others such as DropBox combine two elements of the proposition-“dropping” files into a “box”.
ASO Tip 4: Highlight your App Icon, Preview and Screenshot
The greater the icons, the more downloads. The icons could be as much as a factor of five-and-a-half times better than average. Therefore, take some time to think about what your target audience will appreciate and what represents who you are. But never forget that graphics are easier to scale than photos.
Your app screenshot and preview/promo video are also important. The first screenshot should encompass the app’s purpose. Brand colors and minimize the text. Here is where the app shines thoroughly.
ASO Tip 5: App Category
Categories assist users in finding new apps that fit their needs. You can choose a primary and secondary category for your app.
In eCommerce, picking the right category is usually not a big problem. The first category is ‘shopping’.
As for the second category, you can be a bit more creative. Someone could find your app in many ways. You need to consider how they might do this. Some people search, and some others browse relevant categories to compare apps. So it’s important that your app be in the right secondary category.
ASO Tip 6: App Screenshots
And remember at all times– who you’re developing this app for. Although it has all kinds of technical points that will attract developers, these aren’t messages for your core audience users.
For a potential user, all he really needs to know is–what’s in it for me? Your screenshots must answer this question and focus on your unique value. Show exactly what a user will be able to do with your app if they download it.
As for e-commerce applications, the features that provide added value above and beyond those offered by the main websites should be given priority. Wishlist features, one-click purchasing, and the ability to create lookbooks or product boards are some of these possibilities. Another method is to develop a story with great-looking pictures that guide users through the app.
ASO Tip 7: App Videos
After all, we know that users who watch a video are twice as likely to install your app. So let’s get this right.
Live app footage is a must, so users can see for themselves how to use the app. Add music, effects, and voiceovers to complement this. Depending on the use of your app, you should choose to either entertain or provide good reasons for people to download.
Demonstrate how the features are used and offer a step-by-step guide through typical workflows. Everything that makes the user experience better and simplifies use will contribute to your App Store Optimization.
Concluding Thoughts
Now you are familiar with the various ways in which to improve app store optimization. Start with the 7 steps above as a checklist for app store optimization. Perhaps the most important thing to remember is that it’s a process. It has got to be continuous, and better and better all of the time.
When you’re up there and when the changes are consistent, changing algorithms and new competition don’t really seem to affect you much. Optimize your app store optimization strategy each week, and learn from it.
But still, you can always rely on the others’ expertise to assist in ASO. One brand that can help you optimize your eCommerce app easily is Fuel4Media. Fuel4Media can help you with anything from intriguing designs to making your user’s experience smooth.