Introduction
When you think about what makes a business stand out, one of the first things that comes to mind is the sign on its building. Whether it’s a sleek, modern logo or a bold, eye-catching design, building signs are essential for attracting customers and boosting brand visibility. But it’s not just about the sign itself—choosing the right sign company is equally crucial. A professional sign company can bring your vision to life, ensuring that your business stands out in a competitive landscape.
In this article, we’ll dive deep into what building signs are, the importance of selecting the right sign company, and everything you need to know to create an impactful business sign.
What Are Building Signs?
Building signs are visual displays mounted on the exterior or interior of a business, aimed at identifying the company and communicating its brand to the public. From the classic neon sign to modern LED displays, these signs come in a variety of styles and serve several purposes, including wayfinding, marketing, and brand recognition.
Types of Building Signs
- Exterior Signs: Placed on the outside of buildings to attract and guide customers.
- Interior Signs: These focus more on reinforcing brand identity and helping customers navigate through a space.
Common Types of Building Signs
Exterior Signs
- Channel Letters: These are 3D letters often illuminated from within, giving your sign a high-impact look.
- Monument Signs: Ground-level signs often found at the entrances of businesses or complexes.
- Pylon Signs: Tall, freestanding signs commonly seen near highways, allowing businesses to catch attention from afar.
- Blade Signs: Perpendicular to the building, these signs are great for pedestrian traffic.
Interior Signs
- Lobby Signs: Positioned at the entrance of a business to make an immediate impression on visitors.
- Wall Graphics: Decorative signage that covers walls, often used to tell a story or showcase branding.
- Directional Signs: These help guide customers through large spaces like shopping malls or office complexes.
How Building Signs Impact Brand Visibility
Your building sign is often the first interaction potential customers have with your business. A well-designed sign:
- Creates a Memorable First Impression: It conveys professionalism and attracts attention.
- Reinforces Brand Identity: Consistent design across your signage strengthens brand recognition, making your business more familiar to the public.
Key Considerations When Choosing a Sign Company
Choosing a reliable sign company is essential for ensuring your building signs are impactful and durable. Here are some factors to keep in mind:
Experience and Expertise
Does the company have a proven track record? How experienced are they in your specific industry?
Material and Technology Offerings
Do they offer the latest in sign-making materials, like LED lights, aluminum, or eco-friendly options?
Design Capabilities
Ensure the company has strong graphic design skills to match your brand aesthetic.
Installation and Maintenance Services
Ask about their installation process and whether they provide ongoing maintenance services for upkeep.
Client Testimonials and Portfolio
Look through the company’s portfolio and check client testimonials to gauge the quality of their work.
The Importance of Customization
No two businesses are exactly alike, and your sign should reflect that uniqueness. Custom signs:
- Tailor to Your Brand: The right color, font, and material can make your sign a natural extension of your brand.
- Stand Out: A custom sign ensures that your business isn’t lost in a sea of generic signs.
Permits and Regulations for Building Signs
It’s important to understand local sign regulations, including size limitations, lighting restrictions, and placement rules. A good sign company will:
- Ensure Compliance: They’ll handle the paperwork and ensure your sign meets all legal requirements.
How to Work with a Sign Company: Step by Step
- Consultation and Conceptualization: Share your vision with the sign company, and they’ll help bring it to life.
- Design and Material Selection: Work with designers to choose materials and finalize the look.
- Manufacturing Process: The company will produce your sign to your exact specifications.
- Installation and Maintenance: Once the sign is made, it’s installed securely and maintained regularly to keep it looking new.
Top Mistakes to Avoid with Building Signs
- Poor Sign Placement: Ensure your sign is easily visible to passersby.
- Inconsistent Branding: Your sign should align with your overall branding to create a cohesive experience.
- Ignoring Local Regulations: Fines and required changes can add unnecessary costs.
- Underestimating Sign Maintenance: Keep your sign looking fresh with routine maintenance.
Benefits of Professional Sign Companies
When working with a professional, you gain access to:
- High-Quality Materials and Workmanship
- End-to-End Service, from design to installation
- Maximized ROI through well-placed, strategically designed signage
The Role of Digital Signage in Modern Buildings
As digital technology continues to advance, many businesses are opting for digital building signs:
- Dynamic Messaging: Digital signs can be easily updated with promotions or new messages.
- Attention-Grabbing: Motion and light make digital signs more noticeable than traditional options.
Costs Involved in Creating Building Signs
Several factors affect the cost of building signs, such as:
- Size and Material: Larger signs or those made from premium materials will cost more.
- Installation Requirements: Complex installations, like those requiring electrical work, will add to the cost.
Sustainable and Eco-Friendly Building Signs
If you’re looking to go green, many sign companies now offer eco-friendly options:
- Recyclable Materials: Many signs can be made from recycled or sustainable materials.
- Energy-Efficient Lighting: LED lights are a great choice for reducing energy use.
Innovative Trends in Building Signage
Keep an eye out for these trends:
- Illuminated and LED Signs
- Interactive Signs: Engage customers with signs they can interact with.
- 3D Signs and Graphics: These signs literally pop, creating a visual experience that can’t be missed.
Conclusion
Your building sign is one of your business’s most powerful marketing tools. By choosing the right sign company and designing a sign that reflects your brand’s personality, you can stand out, attract more customers, and create a lasting impression.