Your storefront sign is often the first impression customers have of your business. In a bustling city like Calgary, where competition is fierce, having a standout sign can make all the difference in attracting and retaining customers. Choosing the right exterior storefront signs in Calgary is a crucial step in establishing your brand identity and driving foot traffic. At Total SignWorks, we specialize in crafting custom storefront signs that reflect the essence of your business. In this blog, we’ll guide you through the essential factors to consider when selecting the perfect exterior sign for your Calgary business.
1. Understand Your Brand Identity
Your storefront sign should be a visual representation of your brand. Before diving into design and materials, consider the following questions:
- What message do you want to convey to your customers?
- What colors, fonts, and imagery best represent your brand?
- Do you want a modern, classic, or unique look?
For example, a boutique clothing store might opt for an elegant and minimalist design, while a sports bar might lean toward bold colors and dynamic graphics. At Total SignWorks, we work closely with Calgary businesses to ensure their storefront signs align perfectly with their brand identity.
2. Consider Calgary’s Weather Conditions
Calgary’s weather can be unpredictable, with heavy snowfalls in winter and strong sunlight in summer. It’s essential to choose materials that can withstand these conditions. Durable materials like aluminum, acrylic, and weather-resistant vinyl are popular choices for exterior storefront signs in Calgary.
At Total SignWorks, we use high-quality materials that are built to last, ensuring your sign remains vibrant and intact no matter the season.
3. Choose the Right Type of Sign
There are various types of storefront signs to choose from, each with its own benefits. Some popular options include:
a) Channel Letter Signs
- Individually crafted letters with internal lighting for a professional and eye-catching appearance.
- Perfect for businesses that operate during evening hours, such as restaurants or retail stores.
b) Illuminated Signs
- Backlit or front-lit signs that ensure visibility day and night.
- Ideal for businesses located in high-traffic areas or dimly lit streets.
c) Awning Signs
- Combine functionality with branding by incorporating your logo or business name on a protective awning.
- Great for cafes, boutiques, and outdoor dining establishments.
d) Hanging or Projecting Signs
- Extend from the building facade for enhanced visibility from different angles.
- Suitable for businesses in busy pedestrian zones.
At Total SignWorks, we help Calgary businesses choose the sign type that best suits their location and target audience.
4. Pay Attention to Size and Placement
The size and placement of your sign are critical for maximizing visibility and compliance with local regulations. Consider the following:
- Proportionality: Your sign should be large enough to be seen from a distance but not so big that it overwhelms your storefront.
- Visibility: Ensure the sign is unobstructed by trees, poles, or neighboring buildings.
- Height: Signs placed too high or too low can be easily overlooked.
Calgary’s bylaws may also dictate the allowable size and placement of exterior storefront signs. Our team at Total SignWorks is well-versed in local regulations and will ensure your sign meets all requirements.
5. Focus on Lighting Options
Lighting can significantly enhance the visibility and appeal of your storefront sign, especially during Calgary’s long winter nights. Popular lighting options include:
- LED Lighting: Energy-efficient and long-lasting, ideal for illuminated signs.
- Halo Lighting: Creates a subtle, glowing effect around channel letters for a sophisticated look.
- Spotlights: External lighting that highlights your sign’s features.
At Total SignWorks, we offer a range of lighting solutions to ensure your business shines bright, day or night.
6. Incorporate Eye-Catching Design Elements
A well-designed sign captures attention and leaves a lasting impression. Consider incorporating:
- Bold Fonts: Ensure readability from a distance.
- Contrasting Colors: Make your text and graphics pop against the background.
- Unique Shapes: Stand out with a custom-shaped sign that reflects your business’s personality.
- High-Quality Graphics: Use clear, vibrant imagery that aligns with your brand.
Our design experts at Total SignWorks use state-of-the-art technology to create visually stunning storefront signs tailored to your business needs.
7. Think About Maintenance and Longevity
A great sign should not only look good but also be easy to maintain. Calgary’s weather can take a toll on outdoor signage, so it’s important to:
- Choose fade-resistant materials and UV-protected finishes.
- Opt for easy-to-clean surfaces to keep your sign looking fresh.
- Schedule regular inspections to address wear and tear.
At Total SignWorks, we provide durable and low-maintenance signage solutions, giving you peace of mind and a long-lasting investment.
8. Set a Budget
Your budget will influence the type, size, and materials of your sign. While it’s important to stick to your budget, remember that your storefront sign is an investment in your business’s success.
We offer competitive pricing at Total SignWorks and provide a range of options to suit businesses of all sizes. Our team will help you find a solution that delivers maximum impact without breaking the bank.
Why Choose Total SignWorks for Exterior Storefront Signs in Calgary?
At Total SignWorks, we understand the importance of a compelling storefront sign. Here’s why Calgary businesses trust us:
- Tailored Solutions: We customize each sign to reflect your unique brand identity.
- Expert Craftsmanship: Our team uses cutting-edge technology and premium materials for exceptional results.
- Local Expertise: With extensive knowledge of Calgary’s market and regulations, we ensure your sign stands out and complies with all requirements.
- End-to-End Service: From design to installation, we handle every step of the process with precision and care.
Get Started Today
Your storefront sign is more than just a marker—it’s a powerful tool for attracting customers and building your brand. If you’re ready to elevate your business with stunning exterior storefront signs in Calgary, Total SignWorks is here to help.
Contact us today to schedule a consultation and discover how our custom signage solutions can make your business shine. Let’s create a sign that captures attention, drives foot traffic, and sets your Calgary business apart from the competition!