How Impact Authority Transforms Your Public Relations Approach
Public relations (PR) plays a pivotal role in shaping the image and credibility of a brand. In an era where the digital world dominates, effective PR strategies are necessary to…
Publicity vs. PR: Key Differences Explained by Impact Authority
In the realm of communication and media strategies, “publicity” and “public relations” (PR) often get used interchangeably. However, they serve distinct purposes and employ different approaches. Understanding these differences is…