The online marketing world is evolving rapidly because of innovative technologies. Digital marketers in the eCommerce marketing agency NYC have already implemented AI in their campaigns. However, Augmented Reality is another technology that has revolutionized the way to interact with customers. It blends the physical and digital worlds to provide a remarkable experience. You can leverage AR technology to promote your products, increase engagement, and improve brand value. So, let us discuss how AI benefits digital marketers in different ways.
What is AR marketing?
Digital marketers have integrated AR technology into the content to run an Augmented Reality marketing campaign. AR makes its marketing strategies more powerful and allows brands to add a personal touch to their customer interactions.
Moreover, AR-based digital marketing tactics are effective in developing brand awareness. Your target audiences will learn about your services and products in the most immersive way.
Implement AR technology in your experiential marketing campaign to engage every sense. For instance, you can create an AR app to promote your products uniquely.
How to use AR technology for your online marketing campaign
The best NYC ecommerce marketing agency uses AR in different ways.
1. Brand storytelling with AR
AR has reshaped the brand storytelling technique in the digital world. It helps you narrate your brand story in the most immersive and interactive ways. AR experiences allow you to develop an emotional relationship with the target audience. Your potential customers will be transported to a virtual world using AR technology.
Suppose you want to run an AR-based marketing campaign during Christmas. So, you can develop a virtual experience where your potential customers will interact with fun characters from festive adverts. It will increase the reach and add emotional elements to interactions.
2. Using AR for online retail units
AR in the eCommerce world has revolutionized the way shoppers buy products. It has closed the gap between offline and online shopping experience. Customers can understand and feel the product before making a purchase.
Many retailers use AR to develop a virtual showroom and trial room. So, your customers can try on their outfits and view the items in 3D. It will improve customer satisfaction and minimize inconvenience.
Contact the best ecommerce marketing agency NYC to get more tips for using AR.
3. AR for QR code users
You might be familiar with QR codes that need to be scanned to have the digital menu. Although this interaction does not involve using AR, the technology is effective in improving the experience.
For instance, you may place a QR code on your billboard or business card. When your potential customers scan the code, it will show the AR components and provide virtual elements. The users will find a fun character to play around with. Some brands also place QR codes in their brochures to show interactive maps.
4. Personalization in the marketing campaign
Most digital marketers have embraced personalization as a marketing technique. AR has taken this approach to a different level. It allows brands to provide customized experiences depending on the user’s behavior and environment. The personalized approach will improve user engagement and the marketing campaign’s effectiveness.
For instance, L’Oreal, a prominent beauty brand, has implemented the technology to customize hair color and makeup recommendations. It helps users try their beauty products virtually. So, you can also use the technology for eCommerce marketing NYC.
How Does AR Marketing Benefit You?
AR-based digital marketing strategies will be beneficial in different ways.
I. Promote your brand
Advertising and marketing campaigns are intended to promote products/services and a brand. AR makes the ads more immersive and innovative. It is a powerful tool to drive sales and increase revenues.
II. Generate buzz online
Innovative AR software is originally intended to improve sales strategies. Today, AR marketing tactics boost your brand exposure.
Most consumers like to deal with brands that keep them entertained. A seamless AR experience will develop brand exposure to deliver the desired result.
For example, Uber, a transportation network company, has amazed riders by providing virtual adventures. It is a unique AR advertising campaign that catches the viewers’ attention.
AR ads lead to higher user participation and engagement rates. They are also effective on social platforms where your potential customers share AR experiences.
III. Go viral by providing AR experiences
Most consumers like to share their AR experiences with the community. They also share AR content on different social platforms. So, you may also leverage AR to develop viral content and increase brand recognition. Using the technology, you can create unique content and differentiate it from traditional content.
Choose the best eCommerce marketing company in NYC
Branding New York City has gained a reputation as the most reliable eCommerce marketing agency in NYC. This trusted company has professional marketers who use AR and AI technologies for your marketing campaign. Hire the marketers and improve your campaign. Forward-thinking brands have already implemented effective AR marketing strategies to promote their businesses. So, if you like to make your brand future-ready, take advantage of innovative technologies.
AR experiences give fun to your customers. It will be easier to keep them engaged and convince them to purchase your products.